What we do

About Accent

We are an award-winning full service research agency handling major qualitative and quantitative studies for high-profile clients. With a highly skilled and experienced team, offices in London and Edinburgh, we have a proven reputation for providing customised research solutions with real business benefit to anywhere in the world.

Stated preference

We are seen as a global market leader in the use of stated preference, a sophisticated trade-off research technique which was introduced to the UK by our Managing Director Rob Sheldon.

Broad expertise

At the forefront of market research, we have extensive experience in the following sectors:

  • Transport
  • Travel and tourism
  • Utilities
  • Healthcare
  • IT/comms
  • Education
  • Government/public sector
  • Financial services.
  • Retail and catering

All key personnel have at least 10 years’ direct experience in research and our consultants’ client-side experience is unrivalled, with several researchers having previously headed up teams commissioning projects for major companies.

Industry acclaim

We have gained significant industry acclaim since our establishment in 1988, winning several major awards. These include an AMSO Research Effectiveness Award for work for London Underground, a British Market Research Award
for customer consultation for Transco and the OR Society’s prestigious President’s Award for innovative use of research for customer research carried out for Yorkshire Water.


Accent is registered to the market, opinion and social research International Standard ISO 20252:2012. This means that full documentation of our work is maintained and is subject to audit at any time.