Accent Team

Meet the team at Accent. We are a friendly bunch and always happy to talk. Please do get in touch with us.

Rob Sheldon - MD

An economist by training, Rob is Accent’s MD and one of its founders. Rob’s an acknowledged stated preference expert but that doesn’t mean he’s shy of taking on qualitative challenges. He’s a regular speaker at high profile conferences and has written many published papers. In addition to his busy schedule, Rob also founded and runs one of the largest children’s football clubs in Surrey, the mighty Kew Park Rangers.

Rachel Risely - Director

Rachel is the qualitative and quantitative expert. She specialises in complex mixed methodologies and loves the variety of work. Rachel’s day is never the same, moderating groups in the evening and running stated preference studies during the day. Her experience spans over 25 years and works across several sectors. Rachel spends her non work time enjoying the good life in Devon with her family and multiple animals (not the same thing). Oh - and Rachel’s a secret transport bore (planes, trains, automobiles - the lot).

Alison Lawrence - Director

Alison works across the full range of methodologies with a particular focus on the healthcare sector, B2B research and stakeholder studies. When Alison is not working she enjoys a wide range of live music and growing vegetables in her allotment.

Chris Heywood - Director

With over 30 years of market research experience, Chris is a highly skilled manager of complex survey logistics. Chris has particular expertise in quantitative methods in the transportation market, an area in which he has extremely detailed understanding. Chris is a specialist in the use of stated preference techniques and other innovative research approaches. He has extensive international stated preference research experience including research in Russia, India, Laos, Egypt, Georgia, Thailand, Ukraine, Latvia, Serbia and New Zealand. Chris has a love of art, photography, technology, fine wine and travel.

Dee Chudasama - Director

Dee is responsible for the Data Processing Department and recently took on the responsibility of Quality Control. Her 22 years at Accent have enabled her to be involved in varied analyses techniques, thereby equipping her with the expertise in coding and data entry, all methods of data processing and statistical analysis. Beside her enthusiasm for numbers, Dee enjoys her free time walking in the Chilterns with her family and travelling to long distance destinations (doesn’t matter where, as long as it’s warm and the food looks inviting).

Olivier Boelman - Research Director

Long distance runner and all-round sports enthusiast Olivier has extensive experience in the financial services sector, utilities and public sector. Olivier can turn his hand to both qualitative and quantitative research techniques and he also looks after all things online at Accent. His love of sport is matched equally by his love for travel (often hiking trips), food, wine and real ales.

Matthew Evans - Research Director

Matt has over 11 years’ research experience, specialising in energy, utilities and all things related to the environment. Matt has worked with Government, private and third sector clients, working across a wide range of quantitative and qualitative methodologies including, amongst others, programme evaluation, deliberative research, stakeholder and reputation research and behavioural research. Outside of work, Matt is a keen (but somewhat lapsed) runner and cyclist but keeps on top of the fitness by chasing his young daughter around Surrey’s array of petting farms and soft plays.

Yasamin Mehraj - Senior Research Executive

Self-confessed social butterfly Yas works across both qualitative and quantitative approaches across all sectors. Yas joined Accent after gaining experience in the pharmaceutical industry.

Seán Brennan - Research Consultant

Seán has been working in research for 34 years in academia, government, utilities and at Accent. He has extensive experience of customer satisfaction research including online and telephone quantitative and qualitative methods. His specialist areas include customer satisfaction, tracking and priorities research. He has worked mainly in the utilities, regulators and government sectors. In his spare time Seán enjoys cycling and cycling holidays, hill walking and going to the gym.

Charlotte Daly - Research Consultant

Charlotte has worked both in market research agencies and clientside, for NatWest and Marks & Spencer, prior to joining Accent. She is experienced in managing small scale ad hoc projects through to providing strategic insight drawn from multiple sources of research. Charlotte is a member of Team Sox, Accent’s staff socials committee.

Fiona Mitchell - Research Consultant

Fiona’s experience spans over 15 years, both agency side and in the charity sector. Having worked on projects in a range of sectors and across both business-to-business and consumer research, she brings strong project management skills. Fiona offers a good understanding of social research and a client-side perspective. Outside work, Fiona enjoys travel, the outdoors and running - she can usually be found somewhere along the route of her local park run most Saturday mornings.

Dr Anna Maria Haque–Everding – Senior Research Executive

Anna Maria has seven years’ research experience working across qualitative and quantitative research projects. She has a background in academia and employer communications, working in a consulting role. Anna Maria’s work is influenced by her passion for people and an interest in diversity and different cultures, behaviours and motivations. She has a keen interest in digital media and outside of work enjoys the great outdoors and art, especially photography. Anna Maria is a Certified Member of the Market Research Society and holds a PhD in Social Sciences and Humanities.

Simeon Roberts - Non Executive Director

Simeon Roberts is an expert in strategy, and developing strategic capability in organisations and leadership teams. Simeon has experience in global strategy consulting firms as well as being the Strategy and Commercial Director on the board of Lombard North Central PLC, a leading financial services business. He has advised clients on a range of topics including: growth strategies, digital strategies, performance improvement, organisation design, value based management and complexity reduction. He worked with Accent as a Growth Accelerator mentor in early 2015, joining the Board as a Non- Executive Director in October 2015.

Ian Harwood - Non Executive Director

Ian Harwood has worked as global macro-economist in the City of London since the late 1970s. More recently, Ian has devoted his time to serving as an adviser to a wide-ranging clutch of financial, charitable and higher educational institutions. He is currently Economic Consultant to Redburn, Europe’s largest independent equities broker, Investment Adviser to Amlin PLC, the BAE Pension Fund and the Coal Pension Trustees and is a non-executive Director of Accent. He is also a member of the Advisory Board of Greenwich Hospital, the Naval charity; the Management Board of the South West Universities’ Doctoral Training Centre; and the Audit Committee of Greenwich University.

If you are passionate about data, people and market research and looking for a new challenge in your career, we would love to hear from you! We are always on the lookout for enthusiastic, bright and talented people to join our team in London or Edinburgh. If you think you might fit the bill, please get in touch to see where you could fit in: